"Buy when everyone is selling" (2024)

How many times have you heard that advice as stocks are plunging?

I don’t know about you, but it’s easier said than done.

But there’s one group of investors who charge in to buy when stocks are selling off: the corporate insiders.

How do they do it?

They have 2 key advantages over you and me that provide them the edge during uncertain times. If you follow their lead, you can have that edge too.

Two Key Advantages Give Insiders the Edge

1) Key Advantage #1: Insiders Know Their Business

Everyone knows that information is power.

Who knows more than those who are actually running the company?

The corporate insiders, including the CEO, CFO, General Counsels and even the Head of Human Resources, know who is getting hired or fired. They know that last month was a record month for sales and that there is a new factory that is opening in China which hasn’t been announced publicly yet.

They know when their business is booming.

Even better, they can actually purchase their company’s stock, knowing all this information, and it’s perfectly legal.

When corporate insiders get excited about their company’s prospects, you should too.

2) Key Advantage #2: Insiders Know When to Buy

Insiders don’t buy their own shares willy-nilly. As a stock rallies, insiders are likely to stay on the sidelines because their stock is no longer cheap.

Insiders like bargains just like the rest of us.

That’s why during last summer’s stock rally, the insiders went quiet. Just like you and I, the insider doesn’t want to buy an overpriced stock.

But when the company stock sells off, especially in a short period of time, the insider sees it as an opportunity. The insiders want a deal.

In 2022, stocks sold off and many were down over 30%, or more, even with several bear market rallies throughout the year. There were a lot of stocks suddenly on sale for the first time in 2 years.

Many companies were trading with single digit P/Es and PEGs under 1.0, which indicates strong growth.

There were deals.

Continued . . .

Zacks Admits: “These Insiders Know More Than We Do”

Something’s up at several companies that already showed strong Zacks Rank fundamentals. Principal officers reported to the SEC (as required by law) that they put up their own money to purchase shares of their own stocks.

There’s only one reason why those insiders would do that: They expect their stocks to go up in price.

They know something we don’t. An expected contract? A product breakthrough? A planned merger? A brewing acquisition? Using our proprietary strategy, we find the soundest of these insider plays, and are now opening up our recommendations to public view – but only for a limited time.

See Zacks selected insider trades now >>

Insiders Bought Again Last Summer

It’s not surprising, then, that after a company reports earnings, some corporate insiders stepped in to buy their shares on the cheap.

And when the market took another dive in June 2022, and again in October 2022, many stocks simply got too cheap for the insiders.

As we’ve seen, the insiders like to buy when there are dramatic sell-offs. When everyone else is selling, they see a bargain. Remember, they have knowledge of what is going on inside the company so they are more optimistic than the rest of us.

They know, based on sales, hiring and expansion plans, that business is simply not that gloomy.

In 2022, even some of the FANGMAN stock insiders jumped in to buy, which rarely happens as they already have millions of shares. Netflix’s founder, and ex-CEO and current executive chairman, Reed Hastings, bought $20 million in stock as Netflix shares took a dive after fourth quarter earnings in January last year. He was still CEO at the time.

That’s a buy that is made when the insider thinks the shares are over sold. Netflix shares have rebounded off their 2022 lows and are up 40% over the last 6 months.

Are you ready to follow their lead?

Where to Find the Insider Buys

Anyone can go on the SEC website and get the insider trading information but it’s time consuming to search by individual companies.

Additionally, the SEC recently re-formatted the website, making it even more difficult to track who is buying, or selling, what.

Some investment firms collect the insider buying data and can provide it to you as a weekly list. Have you ever seen one of those lists? The sheer number of companies can be overwhelming.

When the insiders step in to buy in bigger numbers during a market sell-off, it can become even more overwhelming with dozens of insiders buying at numerous companies.

Imagine trying to figure out which of those companies you should be buying?

A Simple Way to Identify Top Insider Buys

To filter out all but the most promising signals, Zacks' research team developed a strategy that monitors selected insider buying activity at companies that already show strong earnings and valuations.

At the moment, fewer than 10 stocks meet the demanding criteria of our Insider Trader portfolio >>

We invite you to look into the portfolio now. Even during bearish 2022, we closed 11 double-digit gains such as +19.5%, +22.9%, +32.8%, and +56.9% in a matter of weeks.¹

Stocks are cheap today and insiders are priming to jump in. Something is brewing in a lot of strong companies – and you can still get in on the action. But your opportunity ends this weekend, and there will be no extensions for entry into this restricted portfolio.

Bonus: Just for exploring our insider picks, you can download Zacks' Special Report, 5 Stocks Set to Double, free of charge.

These 5 buy-and-holds balance our more active Insider Trader moves. Each is the #1 favorite of a Zacks expert for its potential to jump +100% or more over the next year. Past editions of this report have given investors a chance at +175.9%, +498.3%, even +673.0% gains.¹

Important note: Access to the Insider Trader portfolio and Special Report is limited. This opportunity ends Sunday, February 26.

See our insider trades and download 5 Stocks Set to Double now >>

Tracey Ryniec

Tracey Ryniec, Zacks' insider and value strategist, is Editor in Charge of the Insider Trader.

¹ The results listed above are not (or may not be) representative of the performance of all selections made by Zacks Investment Research's newsletter editors and may represent the partial close of a position.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

"Buy when everyone is selling" (2024)

FAQs

Should you buy when everyone is selling? ›

So, while some people may think that property isn't such a good buy anymore we agree with Warren Buffett's overall sentiment: Buying when everyone else is selling could be a very good idea, AKA the time when everyone else is fearful could be a very, very good time – in the best sense of the word – to be greedy.

Who buys stock when everyone is selling? ›

But there's one group of investors who charge in to buy when stocks are selling off: the corporate insiders. How do they do it? They have 2 key advantages over you and me that provide them the edge during uncertain times. If you follow their lead, you can have that edge too.

What happens to a stock when everyone sells? ›

If everyone were to sell, there is no market in that stock (or other assets) anymore until sellers and buyers find a price they are willing to transact at. When a stock is falling it does not mean there are no buyers. The stock market works on the economic concepts of supply and demand.

When everybody sells you buy? ›

Jonathan Sacks Quotes

The wisest rule in investment is: when others are selling, buy. When others are buying, sell.

Why do people buy things when they are on sale? ›

People love sales because it makes them feel like they're saving, not spending. If you ask someone who has returned from a sale how much they spent, they might not be able to tell you. But I'll bet you a dollar that they know how much they saved. The problem is that you're buying items you wouldn't normally buy.

What if there are no buyers for a stock? ›

If the stock has no buyers, then it will hit lower circuit. Means lowest price for the day. It keeps hitting lower circuit day by day until there are buyers for the stock. If the stock has no sellers, then it will hit upper circuit.

Do stocks go up when people sell? ›

If more people want to buy a stock (demand) than sell it (supply), then the price moves up. Conversely, if more people wanted to sell a stock than buy it, there would be greater supply than demand, and the price would fall.

How do I avoid paying taxes when I sell stock? ›

9 Ways to Avoid Capital Gains Taxes on Stocks
  1. Invest for the Long Term. ...
  2. Contribute to Your Retirement Accounts. ...
  3. Pick Your Cost Basis. ...
  4. Lower Your Tax Bracket. ...
  5. Harvest Losses to Offset Gains. ...
  6. Move to a Tax-Friendly State. ...
  7. Donate Stock to Charity. ...
  8. Invest in an Opportunity Zone.
Mar 6, 2024

What is the best time of day to sell stocks? ›

The general trader consensus on the best time to sell a U.S. stock is probably just before the last hour of the NYSE's trading session from 3 p.m. to 4 p.m. EST.

Does stock price drop when people sell? ›

“The price of a stock is determined by how many people want the stock and how much of it there is,” explained William Haight, a director at Capital Choice Financial Group in Phoenix. “If more people want to buy a stock, then the price will go up. But if more people want to sell, then the price will go down.”

Did Jeff Bezos sell stock? ›

Jeff Bezos Sold $8.5 Billion Worth Of Amazon Stock And Saved $600 Million In Taxes By Moving To Florida, But He's Holding Onto This Asset For The Long-Haul— And It's Something Anyone Can Buy.

Can you lose stock without selling? ›

Technically, yes. You can lose all your money in stocks or any other investment that has some degree of risk. However, this is rare. Even if you only hold one stock that does very poorly, you'll usually retain some residual value.

What is Warren Buffett's most famous quote? ›

"Price is what you pay. Value is what you get." Buffett is widely celebrated as the greatest value investor of all time – and with good reason. That's exactly why this 2008 quote resonates.

What was Charlie Munger's famous quote? ›

Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well.

When should I take profits from stocks? ›

Here's a specific rule to help boost your prospects for long-term stock investing success: Once your stock has broken out, take most of your profits when they reach 20% to 25%. If market conditions are choppy and decent gains are hard to come by, then you could exit the entire position.

How do you sell when no one wants to buy? ›

How do you market stuff no one wants?
  1. Focus on the emotion: 99% of the time people don't want to buy what you sell is because of the emotions attached to the purchase. ...
  2. Go with a prevention message: One of the best ads for a funeral home I ever saw was an ad with an anti drunk driving theme.

Why is buying price higher than selling? ›

The difference between the 'buy' and 'sell' prices is the commission you'll pay to the broker or intermediary body who executes your trade - called the 'spread'.

References

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